Enjoy ‘rinse and repeat’ quarterly gains…

Quarterly Profits Formula

Exploit earnings season with this reliable formula

Discover stocks in the “Hot Zone” each quarter

Find out why this is one of Danielle’s most profitable strategies

With most strategies, traders are at the mercy of the markets, watching and waiting for their favorite patterns to appear.

However, earnings season repeats around four times a year and covers 10 weeks out of a quarter. This makes it a predictable time to identify opportunities.

Using her time-tested formula, Danielle nails quarterly gains, no matter what goes on in the overall markets. All she does is wait till stocks on her watchlist enter the “Hot Zone”, like this…


During pre-earnings season, you’ll see moves like this - multiple setups at one time, all coming through, which leads to large percent gains. You can focus on that as well.

Since earnings season comes around every quarter, it’s one of the most reliable things in the market…

And with Danielle’s proven formula, you’ll discover there’s opportunity everywhere.

Why is earnings season so predictable for Danielle’s formula?

While we may not have any idea of when a major world event will occur or when the market will rally or pullback - that’s not the case with Earnings season because it repeats without fail four times a year.

This is the system that let Danielle become a full time options trader ten years ago. Today she’s the Vice President of Options at Simpler, but back then she was a struggling single mom with a dream. Being her most lucrative time to trade every year, this is just one of the reasons why it’s one of her favorite strategies.

Because so many traders in our community wanted to learn how Danielle generates consistent gains each quarter, she decided to teach the complete strategy (including how she identifies “Hot Zones”).
In this step-by-step training you’ll discover:

Case Study: Danielle’s 75% winner in John Deere (that continuously repeats itself)

The secret to Danielle’s most lucrative time to trade

How Danielle exploits 3 Earnings patterns every quarter

5 key numbers to know if you’re going to trade Earnings season

Each Earning’s quarterly patterns that repeat themselves again, and again (and how to trade them)

Case Study: Danielle’s 110% winner in PLTR

Choose The “Quarterly Profits Formula” Package You Want:

What's Included:

Strategy Class
(Value $797)

E-Learning Module
(Value $797)

Earnings Hot Zone Indicator
(Value $397)

3 Days Pro Recorded Live Trading
(Value $500)

3 Days Elite Recorded Live Trading
(Value $500)

Simpler Central Quarterly
(Value $679)



  • Strategy Class (Value $797)
  • E-Learning Module (Value $797)
  • Earnings Hot Zone Indicator (Value $397)
  • 3 Days Pro Recorded Live Tradinge (Value $500)
  • 3 Days Elite Recorded Live Trading (Value $500)
  • Simpler Central
  • Buy now



  • Strategy Class (Value $797)
  • E-Learning Module (Value $797)
  • Earnings Hot Zone Indicator (Value $397)
  • 3 Days Pro Recorded Live Tradinge (Value $500)
  • 3 Days Elite Recorded Live Trading (Value $500)
  • Simpler Central
  • Buy now

    Best Value



  • Strategy Class (Value $797)
  • E-Learning Module (Value $797)
  • Earnings Hot Zone Indicator (Value $397)
  • 3 Days Pro Recorded Live Tradinge (Value $500)
  • 3 Days Elite Recorded Live Trading (Value $500)
  • Simpler Central
  • Buy now

    Here’s what others say about trading with Danielle Shay’s strategy:

    “You and other women at ST are such an inspiration for women traders and investors. I've worked in fintech for many years, so glad to find you!”

    -TQ Trader 

    “I love Danielle. She’s an incredible teacher. After I took her 5 star trading class I made $7000. But I lost it when Coronavirus hit which made me want to be in her mastery. I’m learning so much and I know now I’ll never miss something big again.”


    “I joined recently and traded with a small account and took only a few trades and exited trades when I had some profits..So in one week the challenge paid back what I put in and funded me for next quarter too! Thanks!”


    “Whaw, I made today more than i earn in a year, a lot of it cashed in”


    “Dang you go with your bad self!!!Awesome call on the TWLO!! Have a great weekend and thanks again for helping me make boatloads of cash!!!”


    BASIC / $297

    Includes Strategy Class + E-Learning Module + Earnings Hot Zone Indicator

    In this training, Danielle will show you exactly how she makes her picks on this quarterly based, calendar system. In order to trade this setup, traders need an understanding of why the patterns work and the statistics behind them.

    Every quarter, there are multiple setups and trades within a 10 week timeframe, including trending patterns for several weeks prior to an Earnings report. Plus, there can be very active trades overnight too.


    The momentum run up into Earnings is when Danielle makes the most exponential gains on her account, and when she has the highest amount of setups at one time. She calls this the “Run into Earnings.” Now, she wants to share her secret formula with you.

    E-Learning Module

    The course is conveniently arranged into easy-to-follow E-Learning Modules. All sections of the course are presented in video modules that are organized into specific training topics.

    Like all recorded sections of this package, you can watch, study, and watch again everything the course has to offer from anywhere you have internet access — your phone, tablet, or computer.

    Your course is available around the clock for your convenience.


    Earnings Hot Zone Indicator

    The Hot Zone is a fantastic visual tool that allows traders to see within seconds the ideal trading time frame to look and trade a stock. This, paired with the stats tool, gives traders both a visual and numerical set of statistics to identify trades. Volatility is a critical part of trading this season, so these tools go together but they are made separately as the first one goes on the top part of the chart and the second on the bottom.


    This tool gives traders the statistics they absolutely need to identify. It identifies these tickers, in addition to giving traders critical information, such as previous quarters analysis, dollar and percentage moves, actual versus expected moves, trends, and more!

    This tool is incredibly beneficial when used with the Quarterly Profits Formula because it gives you the information you need to trade. Danielle wouldn’t recommend using any of the potential setups without this, which is why we’ve included it in the Basic Package. This tool can help you during the ‘Run into Earnings’, actual Earnings season and their reports, as well as post-Earnings moves you may otherwise miss.

    *At this time, this indicator is exclusively available on ThinkorSwim (TOS).

    PREMIUM / $397

    Includes Strategy Class + E-Learning Module + Earnings Hot Zone Indicator + 3 Days Premium Recorded Live Trading

    Take advantage of this special opportunity to watch recordings of Danielle while she uses her Earnings Strategy and Earnings Indicator to identify setups. Here’s your chance to see how it’s possible to ONLY take the best trades (and avoid the rest) no matter what the market throws at you.

    As always, our informal goal is to make enough during ONE session to more than pay for your investment (obviously, no promises).


    ELITE / $697

    Includes Strategy Class + E-Learning Module + Earnings Hot Zone Indicator + 3 Days Premium Recorded Live Trading + 3 Days Elite Recorded Live Trading + Simpler Central Quarterly Rate

    During these three additional days, continue to watch recordings of Danielle as she manages, watches, and adjusts her trades accordingly.

    Having all six days of recorded live-trading is a fantastic opportunity giving you the chance to dive deeper into each individual trade as you’ll watch her setups over a longer period of time.

    If you know how much you can learn and grow as a trader during just ONE recorded session, imagine what SIX could do?

    Plus, if you’re still wondering why this package is the best choice for you, the Elite Package also includes…

    Simpler Central Quarterly

    Simpler Central is designed to help you stay up-to-date on futures, options, ETFs, stocks, and more. Having trading mentors is one of the most important things when learning to trade. Within our Simpler Central trading room, you can access our team which brings you 100+ years of trading experience. Instead of wading through fake gurus and hypothetical trades, join the Simpler Team to see their actual trades and strategies in real-time. Acess our entire team of trading mentors to see why traders say they wish they wish they’d found us sooner.

    Additionally, as a Simpler Central member, you have access to:


    Central Live Trading Chatroom - For more than a decade our community has come together from open to close in order to identify potential trade setups. Watch our charts in real time during interactive online sessions.

    Trade Alerts - We know that not everyone can watch the market all day. As a Simpler Central member, you can follow our trades in real time as we offer instant alert services.


    Premium Newsletter - Every week night, you’ll get premium videos from the trader who runs your membership with valuable info that reviews the previous day’s trades and prepares you for the next trading day.

    Weekly Watchlist - Receive a curated list of tickers that our trading experts are keeping an eye on (Which will be posted by the end of the day every Monday) along with a “rundown” explaining the picks.

    Here is just some of the feedback from current members:

    “Thanks for DE bullish info yesterday. I bought PCS and got like $400 which is the same price I paid for Stacked Profits Master”

    -Madhu B.

    “Teaching Experience + Foundation Training = Danielle = Priceless!”


    “Another great class. You keep me motivated. I am pushing myself to go to the next level and listening to you really helps.”

    -Michael V.

    “ are a treasure.You have the ability to hammer your ideas into my knucklehead. Your explanation is spot on. Thanks”

    -Bill Costello

    “Danielle, my first  TSLA trade helped me recoup my quarterly subscription.”

    -Rajesh T


    About Danielle Shay

    Danielle Shay is a market analyst, trader, and expert commentator. She is Director of Options at Simpler Trading where she runs analysis in the trading room, teaches classes and webinars, and writes the Five Star Trader newsletter. You can also find Danielle regularly in the media, as she is an expert guest on CNBC, Fox News, Nasdaq TradeTalks, and more.Using her step-by-step, top-down approach, it’s Danielle’s goal as a former teacher, to help traders go from zero to trading — just like she once did. She has the keen ability to relay trading information in small tangible bits where even the “best” of traders will find her insights useful and easy to understand. Her motto is, “If I can do it, you can do it!” Follow her on Twitter for more education @traderDanielle.

    Frequently Asked Questions