Our Mission:

To build and transform lives through trading, and create one of the most enduring sources of quality, tried and applied content in the industry, to help our clients be successful too.

The Simpler Trading Story

In 1999, John F. Carter, founder of Simpler Trading got tired of talking to his goldfish while trading alone in his office, so he launched Trade the Markets to create a place to post his trading ideas. This company turned into Simpler Options, and as he added additional analysts and branches, he grew it into the company it is now, Simpler Trading.


Creating More Possibility & Freedom Through Trading



All around the U.S.A



Combined trading experience



produced annually

Careers at Simpler

Our company is still relatively small which leaves lots of room for growth and opportunity. Even if we are not hiring for specific positions, we are always looking for fresh ideas, and new experiences to enhance our company. We work hard and play hard.


Diving In

After graduating from the University of Texas with degrees in Economics and History, John F. Carter went to work as a corporate financial analyst. But his personality was more suited to wrangling snakes—and unpredictable options trades—than shuffling day-to-day office paperwork. He’d grown up on his grandfather’s farm in Nebraska, and he missed the wide open skies and daily connection with the natural world.

In 1999, while living in La Jolla, California with his wife (his children hadn’t been born yet), John registered Simpler Trading as his first business. Not only was he shifting from a dependable salary to an income from trading, but he was active in the online forums full of people who shared his obsession with the account growth potential he saw in charts and options spreads. His involvement in trading communities put him into regular contact with traders such as Henry Gambell, Eric Purdy, Bruce Marshall, Raghee Horner, David Starr, and many others who mutually respected each other’s work.

Like many successful traders, John increased his independence by demonstrating his tried-and-true strategies, trading live in front of an invited audience. As John helped aspiring traders win their independence, he understood that a greater educational niche wanted to be filled. He had gone through years of trial-and-error in order to teach himself. What if he could offer mentorship, not just from himself, but also from many successful traders with different methodologies? He knew quite a few people who were interested.


Simpler Trading Registered While living in La Jolla, CA with his wife, John Carter registered Simpler Trading as his first business.


Met Henry Gambell Henry Gambell was John’s young protégé whom he hired away from the Best Buy Geek Squad and is now Vice President of Simpler Trading.


$1.4 Million TSLA Trade John made headlines in financial news by earning $1.4 million on an overnight trade, which attracted new clients to become members of Simpler Trading.


Site Overhaul One of the biggest challenges Simpler Trading faced around 2015 was a mess of outdated websites and difficult-to-use interfaces. So we began the process of making SimplerTrading.com what it is today!